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An ad campaign for Velveeta
This ad campaign reimagines three classical paintings with a playful twist—seamlessly incorporating Velveeta’s unmistakable golden cheese. By blending high art with indulgent comfort food, the campaign highlights Velveeta’s rich, creamy decadence unexpectedly and humorously. The contrast between refined artistry and the brand’s unapologetic cheesiness makes for a visually striking and memorable series. The campaign includes both out-of-home ads, as well as social media versions.
This project was created using the Young Ones competition promt, in collaboration with Jah'liyah L Smith.
La Dolce Velveeta is all about living your best, most indulgent life. It's a lifestyle where bliss takes center stage. Bask in the pleasure of the moment, embrace your love of all things cheesy, and savor the decadence of life. Velveeta isn’t just a cheese; it’s an experience, a way to treat yourself to the rich, melt-in-your-mouth joy that makes life deliciously unforgettable.
