Community Roots

A community-driven brand

Community Roots – Urban Growth, Lasting Change.

Community Roots is a purpose-driven brand dedicated to cultivating environmental education and equity in underserved urban neighborhoods. Built around a system of custom illustrations and approachable design, the brand supports local gardening initiatives, school programs, and workshops that address disparities in green space and access to nature. With engaging visuals and flexible tools for learning and outreach, Community Roots empowers communities to grow knowledge, confidence, and connection—one seed at a time.

Design Elements

  • Illustration
  • Brand Identity
  • Pakaging Design
  • Product Design
  • Fully realized case study
  • Purpose-driven brand focused on funding disparities in inner cities.
  • Custom illustrations used on educational signage and packaging.
  • Emphasis on inclusivity, accessibility, and environmental stewardship.

Check out the full case study.

You can find the fully realized case study aricle of Community Fresh urban gardening kits here on Medium, once its finished.

Medium

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Projects